Domains
You would be surprised to hear how often a business goes to
apply for their Domain Name on the Internet, only to find that it has already
been taken. As part of our commitment to help our customers succeed we are
bringing you a service enabling you to secure your Domain Name before someone
else does.
Registering your Domain Name is your first step towards building a web presence.
A Domain Name is your piece of real estate on the Internet and it allows you to promote your products and services on-line, so even when you sleep your business is working for you.
The only way to ensure your business name is available on the Internet, or to have an e-mail address for yourself and your staff in your business name is to register your Domain Name.
For less than $5.90* per month, you can secure your Domain Name.
Click on the rotating banner ad above to start on the path towards
registering your domain today
The price of securing your own Domain Name is only $140* for 2 years, which is such a small investment when your consider how much you have invested in building your business name.
Essential Information on Registering Domain Names – important for all customers
What is a domain name?
A domain name is simply your way of protecting your business, company and trade names in the online world and it stops unauthorized entities taking your valuable asset - your image, identity and reputation.
It's like a business or company registration online and is the key that opens the door to your online world. It is important to secure your domain names even if you
"do not" have a web site.If you decide to establish a web site or homepage later on for your business then your domain name truly becomes so much more - your web address on the Internet, a unique map is a unique reference or locator for your customers both locally and globally Domain names are increasingly becoming a valuable branding tool / commodity for any corporation or enterprise.
Important Benefits of Registering Your Domain Names :
Þ
Registering a domain name secures your identity online - your image, identity and reputationÞ Protects your brands online in both a local and global space.
Þ Adds value to your assets and goodwill
Þ Registering your domain name can place you in a good position if you wish to ‘go online’ in the future.- If you don’t secure your domain names now you may reduce your options. This is also seen as the first step for any business intent on establishing or building a web presence.
Þ It allows you to get your own company e-mail – email addresses can derive from a domain name - if you don’t own the domain name you can’t get email addresses in your business name
Þ E.g.: joe@yourcompany.com.au
Þ It avoids the threat of cybersquatters who may take your name for their own purposes.
Your Portfolio of Domain Names
You can have as many domain names as you’d like in your portfolio as they will all drive traffic back to your website. Illustrated below is a ‘domain name portfolio’ containing examples of the many domain names that you can register to drive traffic back to your website.
How much do domain names cost?
The cost of registering a Domain name may vary with each individual country or domain space and with the complexity of rules that apply. It’s a small investment to make to protect your local and global online presence. The cost of registering a Domain name is much lower than the cost to defend it legally. The cost of registering a Domain name may be able to be treated as a business expense or asset (ask your Accountant)
How do I start?
Step1. Register your .com.au and your .com and consider both
.biz and .info
· .com.au - should be your first
choice in Australia as it informs people that you are a registered and
legitimate Australian business. This is the domain name space where your
customers and competitors will know you most and expect to find you.
· .com, .net and .org - should be your
next point of registration - it is considered to be the global space and is
certainly the most well known for conducting international business.
· .biz & .info should definitely be
seriously considered, especially if you are an Australian business. The .biz
domain name space is restricted to businesses only and .info is a broad reach
global domain name space, known as the information space.
Step 2. Analyze your needs
Once you have secured your most obvious names in the .com.au, gTLD and nTLD spaces, it is now time to assess other countries and their domain name spaces.
Start by looking at your business both logically and laterally. Look at where your business is today and where you will position it in the future.
Ask yourself the following questions :
·
Where are most of my customers situated?· What future expansion plans do I have?
· Which markets will I be exporting or distributing to?
· Where are my competitors based and where are they operating?
· Where do I have overseas offices, branches, alliances partners, suppliers, distributors or networks?
Step 3. Assess your options
There are a number of valid and commercially viable reasons to register domain names. The most obvious and critical are to protect your registered business names, company and trading names.
But you should also consider registering your domain names to protect the following:
·
Your Business Subsidiaries and Divisions· Your Brands
· Your Trademarks (pending also)
· Your Product names
· Your Agencies (with permission)
· Your Proposed names (new ventures)
· Your most obvious abbreviations
*All prices are in Australian Dollars